Examples Of Dallas Fort Worth Businesses Using Google
Business Profile (Formerly Google My Business), YouTube, And Custom
Google Maps For Lead Generation
This web page will give some simple overviews of DFW area businesses
and their unique uses of Google properties such as Google Business
Profile (formerly known as Google My Business), YouTube, Google Sites,
and custom Google Maps to help increase awareness of their businesses
to generate new leads from qualified prospective customers or clients.
The kinds of businesses will vary, but you will see many
industries represented in order to give you a good idea of how Google
properties can fit into a larger SEO game plan, serve as
lead-generation assets on their own, or help increase trust in the
company thus improving conversion rates.
White Pediatric Zirconia Crowns Instead Of Silver Ones For
This doctor in Garland offers the ability to use white
zirconia crowns for kids' teeth no matter where in the mouth
the cavity(ies) is (are) found. He is using YouTube to help
parents from around the country a new option that most pediatric
dentists don't know is available. Many kids who get silver in
their teeth often have confidence issues and don't want to smile, talk
or play with other kids. Some even get bullied as a result of
it. This doctor uses YouTube optimization to reach
parents who need a better option than silver teeth so that their
children don't have to go through something like what was described;
and the parents also often get judged as a "bad Mom" or "bad Dad" (or
both!) if their kids have cavities which warrant the need for silver
Here is an example of one of his videos:
The owner decided to be recorded doing a furnace inspection, and in the
YouTube video you can see him
scrape of rust/debris on one piece of metal. He then explains
how this typically warrants a "repair" by unscrupulous HVAC
technicians, but in his years of experience he almost never has to
replace it. He wants his customers to become loyal, so he
used YouTube as a way to convey how he earns trust -- even before he
shows up for the first time.
auto dealership, which specializes in luxury pre-owned cars like Lexus
and BMW, is using the Google Business Profile (formerly
Google My Business / Maps listing) to help increase local awareness of
his current automobile vehicle inventory. One of the unique
aspects that the GBP offers for lead generation is for an auto dealer
to upload his/her inventory with all of the vehicle specifications.
This helps increase awareness in the 15-20 mile radius around
the dealership's verified location. Click here to see his current inventory
and how it would work for a similar type of business to generate leads
in Dallas Fort Worth.
The company also created an "Areas of Interest" custom Google Map for
one of their desired neighborhoods (in this case, Preston Hollow) to
help bring awareness to the area. It was done as a way to
showcase local businesses, parks, etc. and help build trust in the
company - especially to those who would be moving to the Dallas area
from out of state.
This CPA firm is located on the border of McKinney and Frisco, and it
offers financial planning, retirement planning and business services
along with tax preparation. Due to its unique location, it
is 10 miles or less from Allen, Celina, Fairview, Frisco, McKinney,
Melissa, Plano, Princeton, Prosper and possibly other towns.
The problem is getting exposure in Google Business Profile
(Google Maps) in the cities which are different than his street address
indicates. On the pages he optimized for the specific cities he
wants, he added a custom Google Map with driving directions from that
city's town hall to his office. This helps increase the
likelihood of Google associating his website (or at least that specific
city page) with his office location. Here is one of the custom driving directions maps he made.